Demographics
Types Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreJob Seekers On Facebook [INFOGRAPHIC]
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
Read MoreRich Americans By Generation, September 2012 [CHART]
The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.
Read MoreFacebook Advertising By Gender, September 2012 [CHART]
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MoreDads’ Responsibilities [CHART]
Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.
Read MoreReddit Marketing [INFOGRAPHIC]
Prestige Marketing created this infographic as a marketing field guide.
Read MoreReaching Affluents Through Traditional Media [TABLE]
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
Read MoreAfrican American Shopping Behavior, September 2012 [TABLE]
African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).
Read MoreAfrican Americans By Generation [CHART]
On average, the African-American population is 14% younger than the American population as a whole.
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