Demographics
Demographics Of Pinterest Users, August 2012 [CHART]
Pinterest shows promising penetration across demographics of age, household income and education level.
Read MoreWeekly Hispanic Communication Technology Use, March 2012 [CHART]
Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.
Read MoreUS Hispanic Social Media Use, 2010-2014 [CHART]
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Read MoreAsian American Household Incomes vs. US Total, 2012 [CHART]
The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580).
Read MoreAmericans' Preferences For Humorous Online Ads By Select Demographics, October 2012 [CHART]
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
Read MoreVideo Recommenders By Political Affiliation [TABLE]
23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.
Read MoreOnline Video Recommendations By Political Affiliation [TABLE]
Pew Internet breaks down the politics of people who recommend online videos.
Read MoreSmart Phone Ownership Among American Moms, 2009-2012 [CHART]
Research found that 61% of total US moms surveyed owned a smart phone in 2012, ahead of the 44% of total consumers who owned one.
Read MoreMom's Against The World…And Their Mobile Activities, February 2012 [CHART]
As many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
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