Demographics
Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreMobile Device Use For New Year's Resolutions By Gender, December 2013 [CHART]
The resolutions people were most likely to seek aid for on smart phones were everyday challenges: being on time, keeping in touch, budgeting, reading more and counting calories.
Read MoreMobile-Aided New Year's Resolutions By Gender, December 2012 [CHART]
More than one in four US smart phone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.
Read MoreCollege Student Access To Select Media By Channel, January 2013 [CHART]
The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.
Read MoreDaily Time Spent Social Networking By Demographic, January 2013 [CHART]
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.
Read MoreAmerican Search Advertising Click Behavior by Region & Age, January 2013 [CHART]
22% of online Americans say that they click on search engine ads.
Read MoreSmart Phone Behaviors By Parents & Childless, January 2013 [CHART]
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.
Read MoreAmericans' Hopes For 2013 By Demographics [CHART]
Half of Americans said they would like to improve their financial situation in 2013.
Read MoreSmart Phone Ownership By Generation [INFOGRAPHIC]
Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
Read More