Demographics
Mobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreInformation Sought From Health-Related Sites By Gender, January 2012 [CHART]
Almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men.
Read MoreAmerican Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Read MoreActivities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Read MoreDevice Ownership Among American Households With Children, 2010 & 2012 [CHART]
Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.
Read MoreParental Attitudes Toward Their Family's Technology Use, September 2012 [CHART]
eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones.
Read MorePhysicians' Online Content Consumption, Q1 2012 [CHART]
The most time spent online by US physicians was for so-called Health Care Providers content.
Read MorePhysician Interest In Participating In Pharmaceutical Promotional Programs, Q2 2012 [CHART]
For information, news, tools and, increasingly, patient health records, a considerable 81% of US physicians went to sites targeted to health care professionals in Q1 2012.
Read MoreTime Spent Online By American Physicians By Category, Q1 2012 [CHART]
The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.
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