Demographics Archives - Page 72 of 106

NFL Fan Allegiance During The Playoffs [MAP]

This map illustrates where those NFL fans’ team allegiances lie during the playoff season by US county.

NFL Fans By County [MAP]

More than one in 10 Americans have declared allegiance to one NFL team or another on Facebook. This map via io9 illustrates where they are by US county.

Luxury Spending By Affluents In 2013 [TABLE]

18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.

American Hispanics' Social Shopping Activities, May 2012 [CHART]

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

US Social Network Brand Page Visitors By Demographic, January 2013 [CHART]

35% of Americans agree that they regularly check out brands’ social networking pages.

Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

How People Talk About TV By Generation, September 2012 [TABLE]

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.

Global Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]

85% of luxury marketers said they planned to increase their digital marketing spend in 2013.

Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.