Demographics
Gamers Favorite Mobile App Categories By Gender [TABLE]
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Read MoreFrequency Of Mobile Gaming By Gender [CHART]
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Read MoreSocial Media Demographics By Channel [CHART]
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Read More55% Of 50+ Americans Get News From Social Media [CHART]
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Read MoreNon-White American Citizens By Age [CHART]
48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.
Read MoreFrequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreFrequency Of Millennials' Instagram Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreUS Mothers' Social Media Use [PODCAST]
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreTeens' Trust In Ads By Gender [CHART]
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
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