Demographics Archives - Page 68 of 106

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

51% of affluents have engaged with social media about a TV program while watching that program.

American Spenders vs. Savers By Generation, March 2013 [CHART]

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.

Mobile Gaming Metrics Of Android & iPhone Users, December 2012 [TABLE]

iPhone users were 10 percentage points more likely than Android users to be gamers.

Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]

A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).

Ten Most Popular e-Strategy Trends Posts For February [LIST]

These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.

Top 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]

Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.

Frequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]

In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.

Americans Who Seek Health Information Online, 2011 & 2012 [TABLE]

86% of women said they made the decisions about the healthcare treatments their entire families used. While most said they trusted their doctors, they still went online before and after office visits.

Chinese eCommerce [INFOGRAPHIC]

Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.

American Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]

American teens strongly favor offline over online ads across a variety of measures.