Demographics
Smart Phone Ownership By Income & Age, June 2013 [CHART]
61% of American cell phone owners can be classified as smart phone owners.
Read MoreDemographics Of US Android & iPhone Owners, May 2013 [TABLE]
Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.
Read MoreAffluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]
The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.
Read MoremCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
Read MoreMothers’ Mobile Use By Weekday, June 2013 [CHART]
Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).
Read MoreTablet Ad Categories To Which Users Are Most Likely To Respond By Gender, January 2013 [CHART]
The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.
Read MoreCharacteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.
Read MoreBreadwinner Moms, 1960 & 2011 [CHART]
A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family income.
Read MoreDevices Used To Visit Social Media Sites By Gender, March 2013 [CHART]
The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.
Read MoreTop Social Networks By Gender, March 2013 [TABLE]
Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
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