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Demographics

Checking Phone On First Date [INFORGRAPHIC]

On a first date, 37.1% singles will check their phone if the date has left the room.

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Amount Pet Owners Spend Per Month On Their Pets, May 2013 [CHART]

Nearly two-thirds of respondents said they spent between $1 and $50 per month on their pets.

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Time Spent Conducting Pet Research Per Week By Dog/Cat Owners, May 2012 [CHART]

Nearly one-third of US dog and cat owners spent 30 minutes or more each week researching topics about their pets’ nutrition and well-being.

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Consumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]

53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).

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Americans' Preference For Trying New Brands & Products, July 2013 [CHART]

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

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TV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]

41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.

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Moms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]

One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.

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How Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]

More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.

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Moms Mobile Shopping Frequency, March 2013 [CHART]

Mobile devices and social networks are important fixtures of the shopping process for today’s mom.

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Importance Of Price By Gender & Category, July 2013 [CHART]

While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.

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