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Demographics

Fashionistas' Online Influences [INFOGRAPHIC]

NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.

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Regretful Social Media Posters By Demographic, July 2013 [CHART]

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.

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Social Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]

Blogs and message boards are fashionistas’ most influential social property when making buying decisions.

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Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

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Top 10 Social Networks Among US Hispanics, May 2013 [TABLE]

Facebook is the top social site among Hispanics, followed distantly by LinkedIn.

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Hispanics’ Mobile Use By Day, July 2013 [CHART]

Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.

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US Population By Race Or Ethnic Group As Of July 1, 2012 [TABLE]

Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.

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Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

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Prevalence Of Sexting [CHART]

Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.

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Dating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]

Friend requests skew later in the relationship for older folks.

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