Demographics
Importance Of Mobile Apps By Generation [CHART]
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Read MoreSmart Audio [VIDEO]
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
Read MoreDemographics Of Moviegoers [CHART]
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Read MoreDemographics Of Social Media Distrust [CHART]
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Read MorePodcast Listeners, 2018 [INFOGRAPHIC]
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Read MoreUnderstanding Your Audience [INFOGRAPHIC]
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Read MoreOffline Americans By Demographic [CHART]
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Read MoreVideo Game Console Ownership By Age [CHART]
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
Read MoreVideo Game Industry [INFOGRAPHIC]
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Read MoreHuman Labor In 2030 [INFOGRAPHIC]
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
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