Demographics
Technographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreFavorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreFrequency Of Mobile Content Activities By Single Smart Phone Users, May 2013 [TABLE]
Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Read MoreAttitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreUS Households By Type, 1970-2012 [TABLE]
The number of men and women living alone or in nonfamily households increased 78.7% since 1970 to 33.6 million households in 2012, or more than one-third of total US households.
Read MoreFrequency With Which American Mothers Share Deals On Social, July 2013 [CHART]
56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreAmerican Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
Read MoreMillennials’ Top Sources For Coupons & Deals, September 2013 [CHART]
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
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