Demographics
Over-The-Top Video Viewing Among Hispanic Households, October 2013 [CHART]
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.
Read MoreBarcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]
During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.
Read MoreUS Tablet Adoption Rates By Demographic, September 2013 [CHART]
35% of Americans aged 16 and older now own a tablet.
Read MoreDollar Store Shopping Trends, October 2013 [TABLE]
Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.
Read MoreDemographics Of Mobile Banking Users, July 2013 [TABLE]
35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.
Read MoreHow Consumers Are Reacting To Financial Strain, October 2013 [CHART]
55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
Read MoreNew-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]
While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.
Read MoreAmericans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]
47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.
Read MoreImportance Of Social Media To Americans By Select Demographics, October 2013 [CHART]
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.
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