Demographics
Millennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreLeading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]
Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreWays That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]
48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.
Read MoreWeekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]
Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.
Read MoreUS Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]
Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.
Read MoreHow Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Read MorePercent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]
Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.
Read MoreAmericans' Daily Discretionary Spending By Marital Status, January-September 2013 [CHART]
Married Americans say they spend more money on a daily basis than Americans in any other marital status category.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
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