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Demographics

Hispanic Parents' Mobile Access By Income, December 2013 [CHART]

Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet.

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Demographics Of Pot Smokers [INFOGRAPHIC]

This infographic by DietsInReview illustrates the results of a study in the American Journal Of Medicine of pot smokers thinness.

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Smart Phone Users & Downtime, December 2013 [CHART]

42% of respondents strongly agree that they pick up their phones when they have time to kill.

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Consumer's Perceived Benefits Of Wearable Tech By Demographic, November 2013 [TABLE]

While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all.

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When Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]

Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.

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Gen X Social Network User Penetration, 2013 & 2017 [CHART]

Three-quarters of US Gen X internet users will log on to social networks at least monthly in 2013.

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Asian American Household Income, 2013 [CHART]

Contrary to popular perception, Hispanics were actually not the fastest-growing minority group in the US last year, according to the Census Bureau. In fact, Asian-Americans were.

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Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]

Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.

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Average Time Women Spend on Social Networks, August 2013 [CHART]

79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.

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Amazon Customers' Shopping Frequency By Household Income, December 2013 [CHART]

Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole.

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