Demographics
Product Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Read MoreDemographics Of US College Graduates In 2013 [CHART]
About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreDoctors' Informational Tasks By Device, August 2013 [TABLE]
The most common digital activity among US physicians in the survey was accessing the internet, at 97%.
Read MoreTop Trends CEOs Believe Will Transform Their Business, December 2013 [CHART]
The largest percentage of those surveyed, 86%, believed that technological advances would have the greatest transformative effect on their businesses.
Read MoreMillennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Read MoreNew Product First Adopters By Demographic, January 2014 [TABLE]
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.
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