Demographics
Barack Obama Job Approval By Race & Generation [CHART]
The political views of Millennials differ significantly across racial and ethnic lines.
Read MoreInformation Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]
55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.
Read MoreThe Collaborative Economy Participants, March 2014 [CHART]
Neo-Sharers are those who have in the past year used at least one of several emergent sharing services, such as Etsy, Arbnb and Kickstarter.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreTop Website Types UK Households With Children Visit, December 2013 [CHART]
UK households with children were 26% more likely than the average household to visit information sites online.
Read MoreUK Youth Mobile Behaviour, January 2014 [TABLE]
75% of UK child and teen tablet users employed their device in order to learn things.
Read MoreMedia Consumption Channels Used By Hispanics, September 2013 [CHART]
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
Read MoreGerman Tablet Users By Age, 2014 [CHART]
Tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income.
Read MoreAmerican Females' Brand Interaction Via Social Television, February 2014 [CHART]
Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.
Read MoreWhy American Women Engage With Social Television, February 2014 [CHART]
97% said they would use social media while viewing the Oscars.
Read More