Demographics
Media Gender Gap [INFOGRAPHIC]
Male journalists make up 63% of bylines in print, Internet and wire news media, according to a recent report from the Women’s Media Center.
Read MoreTypes Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]
The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.
Read MoreCollege Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]
77% of college students use Snapchat every day.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreUS Population Estimates By Race/Ethnicity, 1990-2019 [CHART]
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreHow American Men Research New Brands Of Grooming Products, August 2013 [TABLE]
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
Read MoreAmericans' Attitudes Toward Select Social Issues By Generation, March 2014 [CHART]
Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.
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