Demographics
Generation V Media Consumption By Age & Channel, July 2013 [TABLE]
TV remains the biggest single element of Generation V’s media usage.
Read MoreGoPro Shark Attack & Twitter Relationship Surveys [VIDEO]
Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.
Read MoreDemographics Of American Pinterest Users, March 2014 [TABLE]
The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreUS Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]
Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.
Read MoreUS Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]
Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Read MoreAffluents' Media Habits By Generation, May 2014 [TABLE]
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Read MoreDemographics Of Hispanics Second Screeners, May 2014 [CHART]
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreDaily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
Read More