Demographics
Digital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smart phone users are aware of digital wallets, only about one-third have used one.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MorePhysicians Who Consider Social Networks An Important Clinical Resource, Q1 2014 [CHART]
Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreCollege Students' Primary Sources Of Income, July 2014 [CHART]
Parents are the primary sponsors of college students’ new products and services.
Read MoreProducts & Services College Students Buy, July 2014 [CHART]
99% of US college students spent money at restaurants at least once per month.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
Read MoreHow Much Mothers Spend On Unplanned Purchases For Family, June 2014 [CHART]
Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.
Read MoreDemographics Of Online Daters, June 2014 [TABLE]
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
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