Demographics Archives - Page 24 of 106

US College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.

Most Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]

Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.

US LGBT Media Consumption By Age, September 2014 [TABLE]

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

US millennial women make up a huge group that is almost impossible to characterize.

Where Women Get Information About Financial Services, April 2014 [CHART]

People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.

Where People Get Financial Advice By Demographic, July 2014 [TABLE]

Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

College Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

College Students' Daily Use Of Social Networks By Site, July 2014 [CHART]

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

Phablet User Persona [CHART]

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.