Demographics
Influential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreHealth-Related Content Mobile Moms Track, July 2014 [TABLE]
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Read MoreMobile Sports App User Demographics, August 2014 [CHART]
Sports app fans use these apps more than twice as much as the average app user.
Read MoreDemographics Of Virtual Personal Assistant Users, June 2014 [CHART]
56% of US adult smart phone users have used a virtual personal assistant.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreNetwork Radio's Reach By Age & Gender, September 2014 [CHART]
Network radio reaches more than 180 million Americans aged 12 and older each week.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreAffluents' Weekly Time Spent Online, July 2014 [CHART]
Affluents are using digital devices to go online for long periods each week.
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