Demographics
Parents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreConsumers' Post-Christmas Activities, November 2014 [TABLE]
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreWomen In Technology [INFOGRAPHIC]
This infographic from Lucidworks illustrates the gender gap that exists regarding women in technology.
Read MoreMobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
Read MoreFemales' Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]
A slight majority of women have bought a product because they liked how the brand and its advertising portray women.
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