Demographics
Age At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
Read MoreFemale Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreDemographics Of Snapchat Fans, August 2014 [CHART]
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
Read MoreAttitudes Toward Retailer Ads & Emails, December 2014 [TABLE]
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
Read MorePinterest Demographics, September 2014 [CHART]
Females likely accounted for a lot of Promoted Pin interaction.
Read MoreHow Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]
33% said they used mobile sites and apps with about the same frequency.
Read MoreContent Marketing On SlideShare [INFOGRAPHIC]
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
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