Demographics
Why Millennials Use Facebook & Twitter, March 2015 [CHART]
More than 9 in 10 US Millennials use Facebook, while fewer than 4 in 10 use Twitter.
Read MoreAmerican Diversity By Generation, 2014 [CHART]
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Read MoreUS Pinterest Users By Gender, 2013-2019 [TABLE]
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Read MoreStreaming Video On-Demand Penetration By Income, November 2014 [CHART]
4 in 10 US TV homes had access to at least one subscription video on demand service as of November 2014.
Read MoreHispanics' Purchase Decision Influences, March 2015 [TABLE]
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Read MoreHigh-Net-Worth Households, 1997-2014 [CHART]
There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record.
Read MoreUS Population Distribution By Race, 2014 vs 2060 [CHART]
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.
Read MoreTrust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreUS Pinterest User Metrics By Gender, 2013-2019 [TABLE]
More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.
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