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Demographics

Demographics Of Video Gamers, February 2015 [CHART]

Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.

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Perceptions Of Color By Gender [INFOGRAPHIC]

This infographic illustrates the different ways in which the genders perceive color.

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Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

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Top Audience Targeting Types For Branding, May 2015 [CHART]

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

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Orange Is The New Black Fans On Social [INFOGRAPHIC]

This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.

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Teen Access To Consumer Electronic Devices, April 2015 [TABLE]

Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.

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How Email Marketers Segment Their Customers, December 2014 [CHART]

Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.

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Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

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Demographics Of Online Daters, October 2014 [TABLE]

The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.

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US Population By Age Group [CHART]

CHART: US population by age group and and gender.

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