Demographics
Minority Share Of US Population By Age Group [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreAmerican Minorities By Age Group, July 2014 [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Read MoreAmerican Social Network Adoption By Race/Ethnicity, 2013-2019 [TABLE]
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
Read MoreDevices Mothers Use To Check Facebook, 2012-2015 [CHART]
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
Read MoreFrequency With Which Parents Check Facebook, 2012-2015 [CHART]
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Read MoreHow Women Share Online Videos, March 2015 [CHART]
More than seven in 10 women said they shared online videos on Facebook.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Read MoreDemographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]
Males were the driving force behind mobile-only newspaper readership gains.
Read MoreEssential Data To Create Effective Visual Content, April 2015 [CHART]
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
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