Demographics
2016 Podcast Listener Report [VIDEO]
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Read MoreLikely Voters Who Use Video To Learn About Candidates By Generation [CHART]
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Read MoreTop Activities Of Podcast Listeners [TABLE]
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Read MoreUS Mothers' Media Consumption, 2010-2015 [CHART]
More than nine in 10 mothers with children under 18 in the household are internet users.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreVideo Game Demographics [CHART]
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Read MoreData Considerations For B2B Personas
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreMillennials' Social Media Use By Demographic & Party Affiliation
Facebook is the place to reach millennials of all political persuasions.
Read MoreAmericans' Attitudes Toward Virtual Reality [CHART]
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Read More