Demographics
Multiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreHousehold Income By Minority Group [CHART]
Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.
Read MoreUS Religious Affiliation By Age [CHART]
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Read MoreUS Mothers' Average Daily Facebook Use, 2012-2016 [CHART]
US mothers are checking Facebook more times each day than they did in prior years.
Read MoreUS Education Levels By Demographic [CHART]
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreAmerican Sharing Economy Penetration, 2014-2020 [TABLE]
This year, 27.0 million US adults will use the sharing economy at least once.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read MoreRadio Listeners' Habits By Generation & Ethnicity [CHART]
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
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