Demographics
Consumer Psychology In A Recession
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
Read MoreThe One Big Thing: Why Boomers Are Diving Into The Social Media Waters
It should come as no surprise that Boomers are joining social networks in a big way; the question is why?
Read MoreSeth Godin Discusses Tribes
Seth Godin discusses tribes with Loïc Le Meur, why we all need one, and how we should be the best in the world at what we do. Seth also answers why he is not on Twitter.
Read MoreSocial Networking Site Demographics
A fantastic presentation by Bob Hazlett of One Half Amazing illustrating the demographics and usage statistics of Facebook, MySpace and YouTube.
Read MoreObama's Microtargeting Campaign
How did Barack Obama’s advance by leaps and bounds the sophisticated marketing practice of Microtargeting?
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreObama's Millennial Marketers
So what is it about the Millennials that made them such effective advocates for Barack Obama?
Read MoreBarack Obama Online
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.
Read MoreThe Analytics Election
The Obama Campaign’s data-mining capabilities allowed them to buy television advertising “14% more efficiently … to make sure we were talking to our persuadable voters.”
Read MoreMillennials & Micropayments Presentation
Tunheim Partners’ David Erickson’s and Eliza Appert’s presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.
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