Crisis Communications
Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreCorporate Online Reputation Management
24 million Zappos accounts were accessed when the eTailer’s site was hacked on Monday.
Read MoreShaping Opinions Through Search: Gulf Oil Spill Crisis Communications
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreYouTube Videos Accompany Stories In Revamped Google News
Google News is now incorporating YouTube videos into their search results and news compilations. What does this mean for communications professionals?
Read MoreCrisis Communications – How To Manage Negative News
Stephanie Fox, Kris Patrow & David Erickson of Tunheim Partners discussed crisis communications and how to manage negative news on April 2, 2009.
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