Content Marketing
Essential Blog Elements [INFOGRAPHIC]
This infographic by Copyblogger details eleven essential elements every blog post should include.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreContent Marketing Budget Changes For 2014 [CHART]
Most marketers (71%) plan to increase their content marketing budgets in 2014.
Read MoreSocial Media In 2013 [INFOGRAPHIC]
This infographic illustrates significant events in social media during 2013.
Read More2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Read MoreMarketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]
While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.
Read More