Content Marketing
Online Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Read MoreDevices Used To Read eBooks, December 2011 vs January 2014 [CHART]
A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.
Read MoreAmericans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]
The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.
Read MoreSocial TV & Super Bowl Ads [INFOGRAPHIC]
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
Read MoreCredibility Of Company Information Sources, January 2014 [CHART]
About two-thirds said that they would consider the information they heard from an academic or expert (67%) or technical expert (66%) to be either extremely or very credible.
Read MoreTV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]
28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).
Read More10 Most Popular Online Sports Properties, October 2013 [TABLE]
ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreMost Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.
Read More2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
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