Content Marketing
Product Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Read MoreContent Marketing Aligned With Buyers' Journey, February 2014 [CHART]
49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreNetworks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Read MoreHow CMOs Make Decisions About Website Changes [CHART]
MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreHighest-Rated Media Brands, 2013 [TABLE]
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.
Read MorePrimetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Read MoreOnline TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
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