Content Marketing Archives - Page 91 of 176

The Plunging Value Of Television Advertising [CHART]

The number of households watching prime-time TV has clearly fallen, while ad rates per person have gone up.

Where UK Millennials Go To First For News, October 2013 [CHART]

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.

How Mobile Apps Improve The March Madness Experience, March 2014 [CHART]

41% of respondents said that mobile apps improved the March Madness experience.

Most Effective Online Video Distribution Channels, March 2014 [CHART]

2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.

Brands' Top Challenges Using Twitter, March 2014 [CHART]

While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.

Share Of Online Ad Views By Device & Duration, Q4 2013 [CHART]

One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.

Instagram Photos With Faces Attract More Likes & Comments [VIDEO]

Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

Online Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]

By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.

Factors Contributing To Retweetability, March 2014 [CHART]

Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.