Content Marketing
Types Of Social TV Activity, October 2013 [CHART]
Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.
Read MoreRolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]
David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;
Read MoreTime American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]
While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.
Read MoreWhat Makes A Video Go Viral?
David Erickson discusses some of the factors that contribute to what makes a video go viral.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreTactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read MoreTop Qualities Of Content Marketers, April 2014 [CHART]
Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead gen/operations and social in terms of hiring priorities.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreChannels Norwegians Use For Content Marketing, January 2014 [CHART]
Nearly six in 10 respondents said digital content was an important part of their marketing mix.
Read MoreExpected Changes In Norwegian Content Marketing Budgets In 2014 [CHART]
Just over half of respondents spent more on digital content production in 2013 than in 2012.
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