Content Marketing
Millennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Read MoreGeneration V's Most Popular Online Activities By Gender, March 2014 [CHART]
Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.
Read MoreTV Viewing Time By Programming, April 2014 [CHART]
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,
Read MoreMost Effective & Most Difficult SEO Tactics, April 2014 [CHART]
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Read MorePrimary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Read MoreNBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
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