Content Marketing
Types Of Content Brands Develop For Social Media [CHART]
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Read MoreHow Organizations Handle Content Development [VIDEO]
44 percent of brands have hired a social media leader to manage content production.
Read MoreDaily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Read MoreUS News Consumers Top News Topics, June 2014 [CHART]
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreRanking Of Marketers' Strategic Priorities, June 2014 [CHART]
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.
Read MoreMetrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
Read MoreTwitter Best Practices [INFOGRAPHIC]
This infographic from Passion Digital highlights the most important best practices for Twitter.
Read MoreSpending On Branded Mobile Content, Q1 2014 [CHART]
Still relatively new, branded editorial media on mobile devices is luring consumers in.
Read MoreTop Reasons For Using Video Streaming Services, Q1 2014 [CHART]
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
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