Content Marketing
Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MorePrimary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]
US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreTV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreDaily Reach Of TV vs. Online Video By Country, July 2014 [CHART]
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreTrust in Sponsored Content, July 2014 [CHART]
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
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