Content Marketing
News Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
Read MoreBroadband Provider Attitudes Toward Content Streaming Services, Q2 2013 [CHART]
Broadband providers regard OTT services as a threat in more ways than one: as a potential siphon of their customer base and a burden on networks for which the OTT services have not paid.
Read MoreHow Bingers Watch TV, July 2014 [CHART]
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
Read More5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreMobile Video App Use By Age Group, July 2014 [CHART]
Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.
Read MoreTop Objectives For Marketing Automation, July 2014 [CHART]
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read MoreTypes Of Blog Content, June 2014 [CHART]
Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.
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