Content Marketing
Top Challenges Of Marketing Personalization, June 2014 [CHART]
Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.
Read MorePopular Types Of Video, August 2014 [CHART]
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Read MoreTrust In Online Reviews By Reading Frequency, June 2014 [CHART]
88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreSocial Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Read MoreMarketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Read MoreContent Marketing Performance By Discipline, August 2014 [CHART]
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreHealth Care Professionals' Content Consumption, April 2014 [CHART]
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
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