Content Marketing
Attitudes Toward Branded Videos, June 2014 [CHART]
Branded video ad views hit 2.89 billion in Q2 2014, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013.
Read MoreAmericans' Sources For Health Information, August 2014 [CHART]
Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MoreHow To Use Twitter For Business: 5 Do’s & 1 Don’t
David Erickson shares several tips on how to use Twitter for business.
Read MoreTop 10 Streamed Video Titles, August 2014 [CHART]
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Read MoreUS Consumer Magazine Circulation Trends, H1 2013 vs H1 2014 [CHART]
Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
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