Content Marketing
B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MorePhablet User Persona [CHART]
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Read MoreTime Spent On Books By Device Type, 2013 vs 2014 [CHART]
Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.
Read MoreStreaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Read MoreUS TV Everywhere Viewers, April 2014 [CHART]
An increasing number of viewers are taking advantage of TV Everywhere offerings.
Read MoreVideo-On-Demand Subscription Trends, Q2 2013 vs Q2 2014 [CHART]
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013.
Read MoreOnline Video Viewing Penetration In Select Countries, June 2014 [TABLE]
Penetration in the East Asian country reached nearly 96%.
Read MoreUS Tumblr Users By Age, 2013-2018 [TABLE]
Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.
Read MoreUS Tumblr Penetration, 2013-2018 [TABLE]
Tumblr continues to gain popularity in the US, with the number of users increasing 46.2% in 2013, totaling 13.7 million internet users.
Read MoreTypes Of Branded Videos Marketers Publish, June 2014 [CHART]
33% of marketers produced how-to, tutorials or instructional videos.
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