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Content Marketing

Primary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]

When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.

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Global Social Sharing Frequency, June 2014 [CHART]

Only 9% of social networkers worldwide never share content.

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Top Channels Marketers Use To Distribute Content, June 2014 [CHART]

Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.

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Consumer Attitudes Toward Cloud Computing, May 2014 [CHART]

39% of US internet users reported using the cloud.

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Video Content Marketing Effectiveness, September 2014 [CHART]

7 in 10 marketers feel that video is better than other content types at producing desired results or conversions.

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Most Popular Streaming Video Devices, August 2014 [CHART]

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

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US Home Entertainment Rental & Sales Revenues, 2012-2014 [TABLE]

Revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014.

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Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets

Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Online Leaders & Followers, August 2014 [TABLE]

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

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