Content Marketing
Newspapers' Online Reach By Demographic, August 2014 [CHART]
Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.
Read MoreTV Average Audience Trends, Q3 2014 [CHART]
Overall TV viewership – measured by audience levels – is in fact steady.
Read MoreEffect Of Data Encryption On Content Marketing, October 2014 [CHART]
Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreHow Quickly Do People Share Videos After Seeing Them? [INFOGRAPHIC]
INFOGRAPHIC: How Quickly Do People Share Videos After Seeing Them?
Read MoreFrequency Of Sharing Videos [INFOGRAPHIC]
Frequency Of Sharing Videos Infographic: Of the 17.9% who are sharing videos at least once a week, 8.6% are sharing daily.
Read MoreInstagram Users By Age, September 2014 [CHART]
1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
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