Content Marketing
Online Newspaper Audience Share By Device, August 2014 [CHART]
Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.
Read MoreOnline Newspaper Audience Growth By Device, August 2014 [CHART]
80% of US adult internet users accessed digital news content.
Read MoreNetflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MoreContent Management System Failures, October 2014 [CHART]
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
Read MoreVideo Viewing On Tablets, October 2014 [CHART]
Table ownership increased from 40% in 2013 to 50% in this year’s study.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreNetflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreXerox Buries The Lead On Sponsored Content Play
Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.
Read MorePay TV & Broadband Trends, Q3 2014 [CHART]
The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,
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