Content Marketing
Devices Use To Share vs Browse Travel Content, September 2014 [CHART]
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreTop Brands' Instagram Activities, Q3 2014 [TABLE]
86 of the Interbrand 100 had an Instagram account.
Read MoreShare Of Time Spent Consuming Online Content By Device, March 2014 [CHART]
For now, most research time is still spent on PCs.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Read MoreAlignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MorePrimary Social Sharing Channel By Select Countries, October 2014 [CHART]
Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.
Read MoreDark Social Sharing By Age, October 2014 [TABLE]
The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.
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