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Content Marketing

Share Of Time Spent Watching Online Video By Duration & Device, Q3 2014 [TABLE]

Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.

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Email Marketing vs Social Media Marketing [INFOGRAPHIC]

This infographic illustrates the effectiveness of social media marketing versus email marketing.

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Top Trending Searches At Google For 2014 [TABLE]

The death in August of Robin Williams made the actor the top trending search term of 2014 both in the US and globally.

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How People Discover Information Online, December 2014 [CHART]

Organic search remains the leading method by which US adults find online information and websites.

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Consumer Willingness To Pay For New TV Programming, December 2014 [CHART]

Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.

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Enterprises Marketing Budgets For 2015 [TABLE]

Digital marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

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US Tablet Gamers, 2013-2018 [TABLE]

This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly.

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Primary Device Used To Share Current Events, Q3 2014 [CHART]

With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.

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Mobile Streaming By Age Group, December 2014 [CHART]

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

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Visitors To Travel Content By Device, July 2014 [TABLE]

61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.

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