Content Marketing
Frequency Of Video Recording By Smart Phone & Digital Camera, August 2014 [CHART]
Web users were using smartphones much more frequently than digital cameras for video recording.
Read MoreDevices People Use To Take Photos, August 2014 [CHART]
The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.
Read MoreSaaS Companies & Freemium Offers, December 2014 [CHART]
One-third of companies who use freemium offers generate a majority of their new business from the model.
Read MoreTravel Content Sharing By Age Group, December 2014 [CHART]
Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreMost Popular TV Networks & Services, December 2014 [TABLE]
Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
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