Content Marketing
US Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreAmerican Online Newspaper Website Visitors, 2013-2014 [CHART]
Total unique visitors to US newspaper websites rose 17% year over year to 166 million, compared with 142 million in October 2013.
Read MoreMobile In-Store Research By Category & Device, March 2014 [CHART]
The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.
Read MoreShare Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
Read MoreHow Data Analytics Affects Marketing Campaigns, January 2015 [CHART]
More than 7 in 10 executives’ reliance on data analytics for decision-making will either increase significantly or somewhat over the next 3 years.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreTop Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MorePenetration Of On-Demand Video Services, 2013 vs 2014 [CHART]
3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.
Read MoreMagazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]
Facebookâs share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
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